HOW IT WORKS
Identifying Hispanics/Spanish Speakers:
- To identify Spanish speaking households, your file is matched against our Hispanos Americanos Database (HAD), the largest Spanish speaking database of those who responded to a Spanish language promotion.
- Those that did not match the HAD are bumped up against our Hispanic surname table.
- Those identified with just Hispanic surnames are then matched against our Spanish first name table to increase the probability of more Spanish Speakers.
Identifying African Americans:
- Your file is matched against our African American LifestyleBase, the largest African American database of its kind.
- The Lifestyle database is sourced by self reported surveys and responses to offers directed to the African American market.
Identifying Asian Americans:
- Your file is matched against our Asian surname tables by nationality, including Chinese, Japanese, Korean, Vietnamese, Asian Indian and Filipino.
Additional data we can overlay to your file:
- Household income
- Adult age
- Children's ages
- Homeownership
- Credit card users
- Interest categories
- And much more...
* SMS Multicultural Marketing claims rights to the service marked name of MIT.
For more information on any of our Multicultural services, please contact
Rick Blume at 631.787.3023 or rickblu@specialistsms.com
For our multicultural e-newsletter, free direct marketing white papers and more, visit our Free Store.
