Data Enhancements
The SMS Multicultural list experts can help you gain the most out of your African-American, Asian-American and Hispanic customers.
Your housefile can be enhanced with data from our records, revealing your customers' lifestyles and psychographics. Are they credit card buyers? Homeowners? What about age and income? This information will allow you to target your customers like never before, helping you manage your customer relationships and spark more repeat business.
Data Entry
Data entry of ethnic customer information can be tricky. We work with data companies who specialize in the intricacies of ethnic names and languages to enter your data correctly and help save you money.
Merge/Purge
Save a considerable amount of money in the mail with our unique Hispanic merge/purge. With Hispanic women and others often carrying more than one last name, our one-of-a-kind proprietary program will eliminate duplicates
We can also identify ethnicity on your own housefile with our Multicultural Identification Technology (MIT*).
For more information on any of our Multicultural services, please contact
Rick Blume at 631.787.3023 or rickblu@specialistsms.com
For our multicultural e-newsletter, free direct marketing white papers and more, visit our Free Store.
