Amy L. Lyons
Vice President/Sales & Marketing
201-865-5800 Ext. 2216
amylyo@specialistsms.com
Buyers Choice
Awards List Management to Specialists Marketing Services!
October 10, 2006
Weehawken, NJ: Specialists Marketing Services, Inc. announces the re-launch of the following lists from Equifax:
Buyers Choice Direct Mail Responders Masterfile
- 1,900,000+ Responders
- Product category selections are available!
Buyers Choice Rx and Ailment Masterfile
- 1,300,000+ Responders
- Ailments and medications selections are available!
High Tech Connect by the Lifestyle Selector
- 8,900,000+ Responders
- High tech product and interest selections are available!
Buyers Choice is a list of responders who when surveyed identified themselves as having an interest in receiving direct mail offers. They're receiving offers that are tailored to their own personal buying habits. Buyers Choice Survey of America, the pioneer tool in data acquisition, identifies consumers who shop by mail making them ideal prospects for a variety of catalogs.
This file includes all self-reported Information. These selects allow mailers a unique audience of mail order consumers that have an interest in apparel/fashion, home décor, gardening, travel, pets, crafts and more!
For more information on these lists please contact Victor D’Amico at 201-865-5800 Ext.2226 or e-mail him at vicdam@specialistsms.com.
Specialists Marketing Services, Inc. of Weehawken, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions and List Compilation services. SMS works with top brands such as ad:tech, Belvoir, BMG Columbia House Inc, Boardroom, Children’s Wear Digest, Crate and Barrel, Doubleday Entertainment, Earthlink, Frontgate, Godiva, Harvard Health Publishing, HCI Direct, Inc., Herrington, Intuit, ITEC, J.Crew, MBI, Meredith Corporation, Oracle, Oxmoor House, Playboy Magazine, Primedia, Reader's Digest, Rodale, Venus Swimwear, Victoria’s Secret Direct, and Williams-Sonoma, Inc.
