Amy L. Lyons
Vice President/Sales & Marketing
201-865-5800 Ext. 2216
amylyo@specialistsms.com
Michael Heaney Joins Specialists Marketing Services
December 27, 2006
Weehawken, NJ: Specialists Marketing Services, Inc. announces the addition of Michael Heaney to the List Brokerage Division in the role of Vice President, effective immediately. Michael Heaney comes to Specialists Marketing Services, Inc. with over 20 years of industry experience. Michael began his career at the New York Direct Marketing Association headquarters in 1987. Most recently, Michael held the position of Vice President of Sales in the brokerage division with the Millard Group. In this position, he was responsible for circulation planning, list test recommendations, segmentation refinement, and response analysis for many of Millard Group's major multi-titled publishing accounts. Michael has been extremely active in the Direct Marketing community for the duration of his career. In 1996 he received the "Ron Davis Young List Professional of The Year" award - presented by the DMA List and Database Council. Today, he sits on the Operating Committee of that Council and serves as editor of the council newsletter. Michael is also a frequent speaker at industry events including the Circulation Management Conference, List Vision Conference and DMA Young Professional Series - and has written for industry publications such as DM News and the DMA newsletter Spotlight. To contact Michael Heaney you can e-mail him at michahea@specialistsms.com or call him at (603) 232-8207.
Specialists Marketing Services, Inc. of Weehawken, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions and List Compilation services. SMS works with top brands such as ad:tech, Belvoir, BMG Columbia House Inc, Boardroom, Children’s Wear Digest, Crate and Barrel, Doubleday Entertainment, Earthlink, Frontgate, Godiva, Harvard Health Publishing, HCI Direct, Inc., Herrington, Intuit, ITEC, J.Crew, MBI, Meredith Corporation, Oracle, Oxmoor House, Playboy Magazine, Primedia, Reader's Digest, Rodale, Venus Swimwear, Victoria’s Secret Direct, and Williams-Sonoma, Inc.
