Amy L. Lyons
Vice President/Sales & Marketing
201-865-5800 Ext. 2216
amylyo@specialistsms.com
Williams-Sonoma
Now Offers New
Statistical Modeling Programs!
January 18 2007
Weehawken, NJ: Specialists Marketing Services, Inc. announces Williams-Sonoma Incorporated now has Statistical Modeling programs on the Williams-Sonoma Universe file. Williams-Sonoma is the premier specialty retailer of home furnishings in the United States. Their brands are among the best known and most respected in the industry. Williams-Sonoma successfully markets them through all three major channels--catalogs, retail stores and the Internet.
Wlliams-Sonoma has developed a consumer deduped masterfile rich in predictive variables. The masterfile consists of buyers from Pottery Barn, Pottery Barn Kids, PB Teen, Pottery Barn Bed & Bath, West Elm, Williams-Sonoma Home and Williams-Sonoma catalogs enhanced with psychographics and demographic data from Equifax.
Good Customer Match Model - Identifies buyers on the Williams-Sonoma file that have characteristics similar to your customers. The model is built by enhancing a sample of your best customers. The file is analyzed and scored against the data available on the Williams-Sonoma Universe file to give you the best selections and results possible.
Mailed Regression Model --requires mailing a quantity of Williams-Sonoma's names in a significant enough quantity to produce at least 1,000 responses. The net mailed tape containing both the responders and the non-responders will be analyzed against the Williams-Sonoma data to create the mailed regression model.
Pseudo-Regression Model --Net mailed tape containing both responders and the non-responders from an entire campaign will be analyzed against the Williams-Sonoma data to create a model similar to a regression model.
Contact Allison Bergeron today for more information at 603-232-8207 or Email: allisber@specialistsms.com.
Specialists Marketing Services, Inc. of Weehawken, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions and List Compilation services. SMS works with top brands such as ad:tech, Belvoir, BMG Columbia House Inc, Boardroom, Children’s Wear Digest, Crate and Barrel, Doubleday Entertainment, Earthlink, Frontgate, Godiva, Harvard Health Publishing, HCI Direct, Inc., Herrington, Intuit, ITEC, J.Crew, MBI, Meredith Corporation, Oracle, Oxmoor House, Playboy Magazine, Primedia, Reader's Digest, Rodale, Venus Swimwear, Victoria’s Secret Direct, and Williams-Sonoma, Inc.
