Amy L. Lyons
Vice President/Sales & Marketing
201-865-5800 Ext. 2216
amylyo@specialistsms.com
Primedia
Awards Specialists Marketing Services
Exclusive Management of their Lists!
March 12, 2007
Weehawken, NJ: Specialists Marketing Services, Inc. announces that Primedia Magazines Inc. has awarded them exclusive management of their portfolio of lists. Newly available at Specialists Marketing Services effective March 27, 2007:
Equine Active Subscribers:
- Equine Group Masterfile = 160,000
- Dressage Today = 25,000
- Equus Magazine = 110,000
- Horse & Rider = 110,000
- Practical Horseman = 40,000
Soap Opera Active Subscribers:
- Soap Opera Group Masterfile = 345,000
- Soap Opera Z-24 Masterfile = 100,000
- Soap Opera Digest = 285,000
- Soap Opera Weekly = 85,000
Masterfiles / Powerbase Active Subscribers:
- Female Masterfile = 950,000
- Donor Masterfile = 155,000
- Ethnic Masterfile = 4,875,000
African American Subs. = 125,000
Hispanic Subscribers = 259,000
- Religious Masterfile = 4,845,000
Catholic Subscribers = 1,200,000
Jewish Subscribers = 114,000
Protestant Subscribers = 3,390,000 - Gift Givers = 1,285,000
- Children’s Masterfile = 2,090,000
Age 0-2 = 200,000
Age 3-5 = 295,000
Age 6-10 = 445,000
Age 11-15 = 655,000
Age 16-17 = 475,000 - Grandparents Masterfile = 875,000
Also available at Specialists Marketing Services:
Masterfiles / Powerbase Active Subscribers:
- Action Sports Z-24 Masterfile = 58,500
- Actions Sports Group Masterfile = 398,000
- Affluent Consumers Masterfile = 475,000
- Automotive Group Masterfile = 2,695,000
- Business Address Masterfile = 920,000
- Canadian Masterfile = 175,000
- Do-It-Yourselfers Masterfile = 1,600,000
- High Tech Group Masterfile = 175,000
- Home Improvement Masterfile = 2,025,000
- International Masterfile = 35,000
- Investors Masterfile = 1,790,000
- Male Masterfile = 4,565,000
- Marine Group Masterfile = 235,000
- Motorcycle Group Masterfile = 435,000+
- NASCAR / Racing Enthusiasts = 675,000
- Powerbase E-Mail Masterfile = 295,000
- Powerbase Masterfile = 5,850,000
- Powerbase Modeling Masterfile = 5,850,000
- Republicans & Democrats = 840,000
- Subprime Masterfile = 3,000,000
- Travelers Masterfile = 2,700,000
- Z-24 Masterfile = 110,000
For more information and detailed recommendations please contact:
Amy Lyons Tel:603-431-2873
AmyLyo@SpecialistsMS.com
Allison Bergeron Tel: 603-232-8207
AllisBer@SpecialistsMS.com
Josh Vicente Tel: 201-865-5800 Ext.2205
JoshVic@SpecialistsMS.com
Specialists Marketing Services, Inc. of Weehawken, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions and List Compilation services. SMS works with top brands such as ad:tech, Belvoir, BMG Columbia House Inc, Boardroom, Children’s Wear Digest, Crate and Barrel, Doubleday Entertainment, Earthlink, Frontgate, Godiva, Harvard Health Publishing, HCI Direct, Inc., Herrington, Intuit, ITEC, J.Crew, MBI, Meredith Corporation, Oracle, Oxmoor House, Playboy Magazine, Primedia, Reader's Digest, Rodale, Venus Swimwear, Victoria’s Secret Direct, and Williams-Sonoma, Inc.
