Amy L. Lyons
Vice President/Sales & Marketing
201-865-5800 Ext. 2216
amylyo@specialistsms.com
Specialists Marketing Services Announces New Interactive Direct Marketing Division
May 7, 2007
Weehawken, NJ: Specialists Marketing Services, Inc. announces a new Interactive Direct Marketing Division and the hire of Randi Morris who will be heading up this new division.
Randi Morris – Vice President / Interactive Division, has 20 years experience in the advertising and direct marketing industries. She began her career in traditional advertising at one of the top 100 advertising agencies in New York City, working on various accounts such as Chase Manhattan Bank, Lotus, Waverly Fabrics, Heineken Beer, Tonka Toys, and Quaker Oats. Randi then transitioned over to the catalog industry, as Senior Buyer of advertising she represented 22 catalogs at Genesis Direct. Looking to further her career, she then moved to Venture Direct as a List Acquisition Specialist. After relocating to Florida, Randi held the position of Vice President/List Rental with Opt In Inc., which was eventually purchased by Teramedia. Most recently, in 2005 she joined AcquireWeb to spearhead the Postal List Management division at Acquire Marketing Services, a company that is owned by AcquireWeb. Randi joined Specialists Marketing Services in May 2007. Her focus is on expanding the Company’s suite of services, and launching SMS into the interactive direct marketing arena.
For more information please contact Randi Morris at Tel: 561-852-3944 or RandiMor@SpecialistsMS.com.
Specialists Marketing Services, Inc. of Weehawken, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions and List Compilation services. SMS works with top brands such as ad:tech, Belvoir, BMG Columbia House Inc, Boardroom, Children’s Wear Digest, Crate and Barrel, Doubleday Entertainment, Earthlink, Frontgate, Godiva, Harvard Health Publishing, HCI Direct, Inc., Herrington, Intuit, ITEC, J.Crew, MBI, Meredith Corporation, Oracle, Oxmoor House, Playboy Magazine, Primedia, Reader's Digest, Rodale, Venus Swimwear, Victoria’s Secret Direct, and Williams-Sonoma, Inc.
