Amy L. Lyons
Vice President/Sales & Marketing
201-865-5800 Ext. 2216
amylyo@specialistsms.com
NRL Direct Merges Into Specialists Marketing Services
June 15, 2007
Weehawken, NJ: Specialists Marketing Services, Inc. announces effective July 2, 2007 that NRL Direct will be acquired via a merger. The NRL associates will be working from the SMS headquarters in Weehawken, NJ.
Lon Mandel, CEO & President of Specialists Marketing Services states, “We respect how Steve Bogner and his staff have run their business and are excited that this talented group will be joining Specialists Marketing Services. His dedicated client base is a testament to the customer service Steve and his team provide.”
Steve Bogner, President and Owner of NRL states, “My staff and I are looking forward to becoming part of the Specialists team. I have seen many changes during my 30 plus years in the direct marketing industry. Specialists Marketing Services has a strong brand and is well positioned in our industry. They have a solid presence in all facets of our industry. Additionally, I have known Lon Mandel since 1982 and believe he represents the future of our industry. Our goal is to help our clients in every way possible and being part of The Specialists gives us that opportunity.”
NRL Direct has been in business since 1988. Their clients include: Aspen Publishers, CCH, Comfort Corner, Disc Makers, Drs. Foster & Smith, Fabulous Furs, Frontgate, Herrington, Improvements, Jameco Manufacturing, Johnston & Murphy, Lifeline Screening and Weider History Group.
Specialists Marketing Services, Inc. of Weehawken, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions and List Compilation services. SMS works with top brands such as ad:tech, Belvoir, BMG Columbia House Inc, Boardroom, Children’s Wear Digest, Crate and Barrel, Doubleday Entertainment, Earthlink, Frontgate, Godiva, Harvard Health Publishing, HCI Direct, Inc., Herrington, Intuit, ITEC, J.Crew, MBI, Meredith Corporation, Oracle, Oxmoor House, Playboy Magazine, Primedia, Reader's Digest, Rodale, Venus Swimwear, Victoria’s Secret Direct, and Williams-Sonoma, Inc.
