Amy L. Lyons
Vice President/Sales & Marketing
201-865-5800 Ext. 2216
amylyo@specialistsms.com
Book Buyer Package Insert Program
Now Managed at Specialists Marketing Services, Inc!
January 11, 2008
Weehawken, NJ: Specialists Marketing Services, Inc. announces that Reader’s Digest Milwaukee/Reiman Publications has awarded the firm exclusive insert media management of their Reiman Publications Book Buyers Package Insert Program.
Representing the "heart" of middle America, Reiman's more than three million 12-month book buyers are a highly responsive direct mail audience. These consumers have a variety of interests centered around home, family and good living including: cooking, nostalgia, home and outdoor decor, wholesome products, do-it-yourself, self-improvement, personal finance and travel.
Inserts will be enclosed with cookbooks and country titles that feature hardbound covers, top-quality paper and beautiful full-color photography. Cookbooks consist of hundreds of easy-to-make recipes that are full of down-home flavor. These loyal book buyers purchase cookbooks on home-style dishes, contest-winning recipes, low-fat meals, quick-cooking recipes, and specialty meals. The country category includes books on household hints, craft projects, decorating and do-it-yourself home and yard improvement. Best selling annuals include: Taste of Home, Quick Cooking, Contest Winning, Holiday & Celebrations, Best of Country Cooking, Diabetic, Country Woman Christmas, and Pillsbury. In addition, some of the best selling one-shots include: The Taste of Home Cookbook, Slow Cooker Favorites, Guilt Free, Ultimate Ground Beef, Pillsbury Favorite Casseroles, and America’s Best Church Suppers.
“The Reader's Digest Milwaukee/Reiman Publications brand is one of the most renowned and respected in our industry. We're excited and proud to be representing the Reiman Book Buyers Package Insert Program”, said Robin Neal, EVP of List Management and Insert Media.For more information please contact Robin Neal at 201-865-5800 Ext.2028 or e-mail her at robinnea@specialistsms.com
Datacard: http://www.specialistsms.com/webcards/101284.htm
Specialists Marketing Services, Inc. of Weehawken, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions and List Compilation services. SMS works with top brands such as ad:tech, Belvoir, BMG Columbia House Inc, Boardroom, Children’s Wear Digest, Crate and Barrel, Doubleday Entertainment, Earthlink, Frontgate, Godiva, Harvard Health Publishing, HCI Direct, Inc., Herrington, Intuit, ITEC, J.Crew, MBI, Meredith Corporation, Oracle, Oxmoor House, Playboy Magazine, Reader's Digest, Rodale, Source Interlink Media (formerly Primedia), Venus Swimwear, Victoria’s Secret Direct, and Williams-Sonoma, Inc.
