PRODUCTS AND SERVICES

MarketLens for Retailers and Other Regional Marketers
MarketLens is a custom ZIP+4 model that is a more powerful and precise approach to defining each of your trade areas and selecting the most valuable, high-performing prospects for your direct mail campaigns. 

Within minutes from file upload, we provide online market area maps defined to the ZIP+4 level, a demographic profile of your customers, a comparison to your market area, and a custom model that can be used to select the best performing prospect names from our national consumer database, or any list that you supply.    We can build our model for one market/location, or 500+ markets, and there is no up-front cost if you plan to order a mailing list.

To learn more about MarketLens and to see a demo of our models, market area maps, demographic reports, and more click here.

MarketLens ZIP+4 Models for National Direct Marketers
MarketLens ZIP+4 Models are designed to isolate the top performing names from any prospect list in an easy-to-model and easy-to-fulfill fashion. These custom models are particularly effective against large prospecting lists where 30% - 50% of the universe is still a sizeable prospecting universe. You can apply MarketLens to new list tests, lists that have failed to achieve minimum performance requirements but showed promise, or against the next tier of names from proven lists.
For those mailers familiar with how ZIP Models work as a preselect, the MarketLens ZIP+4 Models work exactly the same way, but they leverage 9-Digit ZIPs as pre-selection criteria for any list rather than entire ZIP Codes.

Interested companies should contact Specialists MultiChannel Solutions at solutions@specialistsms.com.