The SMS Print Media Buying and Strategic Planning Group specializes in the proper placement of ads in national consumer and business publications and newspapers. This division of SMS was created in response to the demand from marketers to utilize cost effective channels for acquiring new customers, creating brand awareness, driving web traffic, and generating sales.

In the past, ads were limited to the back pages of magazines and primarily were used to generate catalog requestors. Times have changed and so have the ads. Strategic planning in regards to timing, placement, positioning, and budgeting with real time online tracking of ad performance is now in the forefront of direct marketers plans. Specialists Marketing Services’ experienced sales staff will create a complete and comprehensive print media plan:

• Creative - The experienced creative team at SMS will produce one-of-a-kind designs that generate results.

• Media Buy Recommendations - With an understanding of your best prospective buyers, we find the right publications that fit. The timing of the ads, placement within the publication and taking under consideration editorial content is all part of our services. Its about representing your best interests.

• Negotiating Pricing - SMS is able to reduce many direct marketers media buying costs due to our bulk media buying power. With rates as low as 30%-70% off the published open rates, marketers can now afford the ad coverage needed to bring an awareness of their brand while generating new customers.

• Online Tracking with ROI Reports - Provides accountability in your ad spending with detailed response reports. The beginning to end, it's a result oriented approach.

Specialists Marketing Services Print Media Buying and Strategic Planning Services Group supports marketers in achieving their goals in a multi-channel environment.